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After working for Roone Arledge of ABC News and Sports in New York, Florine Mark of Weight Watchers and Tony Franco at Franco Public Relations, Lisa Lapides-Sawicki realized that there was a tremendous need for strong publicists. A true publicist has the unique talent of getting “media placement”.
In 1986, Lisa Lapides-Sawicki decided it was time for her to open Lapides Publicity Group, Inc. an agency specializing in local, national and trade publicity. |
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